The Trieu Brand Collective creates culturally inspired premium spirits that proudly express their place of origin.

We believe that the world's most memorable spirits are not defined by trends, but by the people, landscapes, and traditions that shape them. Every bottle we create is an invitation to discover a culture through its flavors, stories, and craftsmanship.

Founded in Vietnam, our journey began with a simple ambition: to showcase Asia's rich heritage through world-class spirits. From the vibrant botanicals of Vietnam to the refined craftsmanship of Japan, we work closely with local producers, artisans, and distillers to create brands that are authentic to their roots and relevant to today's global consumer.

At the heart of our collective is a commitment to origin. We believe that where a spirit comes from matters. The ingredients, the environment, the history, and the people behind every bottle contribute to an experience that cannot be replicated elsewhere.

Our portfolio reflects this philosophy:

Lady Trieu Gin celebrates the biodiversity, flavors, and contemporary energy of Vietnam through locally sourced botanicals and a story inspired by one of the country's greatest heroines.

Kaibutsu Whisky draws inspiration from Japanese craftsmanship and mythology, bringing together tradition, precision, and a spirit of discovery.

Nhau Vodka reimagines vodka through a modern Vietnamese lens, crafted with quality ingredients and an innovative approach to contemporary drinking culture.

Today, our spirits are enjoyed across Asia, Europe, North America, and beyond. Yet our mission remains unchanged: to create distinctive premium brands that tell meaningful stories, support local communities, and proudly represent the cultures that inspire them.

More than a spirits company, Trieu Brand Collective is a platform for cultural storytelling—one bottle, one conversation, and one shared experience at a time.

We invite you to discover the people, places, and traditions behind our brands, and to join us on a journey across Asia through the art of exceptional spirits.